Spacestor | California Cool, London Design

Wordmark

We have two core versions of the Spacestor wordmark: black and white. Both are needed to maintain legibility on different background.

We must also allow the wordmark to sit in space. The minimum clearspace required is equal to the height of the "S" of our wordmark.

Our wordmark will feature on all of our communications and products. It's our primary asset and so it should be treated as such. To ensure it's always visible, it should never be reproduced smaller than the minimum size specified. We have no maximum size, but please consider the application when deciding how big or small to make it.

Minimum size:

There is no maximum size:

Print: 25mm
Screen: 100px

Incorrect Logo Usage

Incorrect logo (old logo)

Incorrect logo (wrong spacing)

Incorrect logo (old logo)

Taglines

When using our tagline as a lock up, it must be treated as a brand asset and used with the specified clear space around the outside. The minimum clearspace required is equal to the height to the ’C’ of the mantra.

1. As a single line lock-up:

2. As a stacked lock-up, either left-aligned or centralised:

Stripes

The story behind the stripes

These stripes represent the spirit of California, shaped by the modernist movement of designing freedom, particular figures such as John Van Hamersveld, and the carefree colourful vibe with runs through these influences. It is the same spirit which nurtured the explosion of growth in the technology coming out of California, which has changed the world, and now influences how we think about the workspace today.

Three simple rules

1. Stripes always feature in order

2. Minimum of 7 stripes included

3. Shadows always present

Square - All stripes & shadows

Square - Bottom 14 stripes

85 x 55 (landscape) - Bottom 9 stripes

85 x 55 (portrait) - Bottom 14 stripes

Small - Bottom 7 stripes (for small applications only)

Typography

Our brand typeface in Museo Sans.

It is available to purchase here: www.typekit.com/

Available in 5 different weights, each with italic variants, it is extremely versatile. Museo Sans should be used for any and all Spacestor comms.

Primary we used the 700 weights for headlines and 100 for body copy.

However, other weights are included for instances where we need greater variation.

Museo Sans

Characters

abcdefghijklmnopqrstuvwxyz

01234567890!@£$%^&*()

Primary Weights

Museo Sans 700

Museo Sans 700 Italic

Museo Sans 500

Museo Sans 500 Italic

Museo Sans 100

Museo Sans 100 Italic

Secondary Weights

Museo Sans 300

Museo Sans 300 Italic

Museo Sans 900

Museo Sans 900 Italic

Colours

Our colours come from the rich layering of our stripes. As such we have a wide palette of colours. Colour is mostly used as part of the stripes, but can also serve as useful highlights where needed.

Colour outside of stripes

Online is one such example where colour cues help people to navigate better. Typography is kept to Black.

Where colour cues help navigation or text highlights are needed, we use this colour. Example - website buttons, icons, hyperlinks.

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