Workspace of the Week - Sports Direct International Offices, London
Bringing together retail teams over four floors of reconfigurable office space, Sports Direct's new international offices create a unique experience in an inspiring and sleek environment.

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Sports Direct have recently worked with PENSON to complete their international offices in London, England. A unique interior experience spanning four floors, designed to promote a retail connection in an inspiring, sleek environment.

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The offices have been designed to bring together Sports Direct's creative teams with reconfigurable, very flexible office space. Photographic studios, event spaces, staff forums and a restaurant have also been incorporated into the workspace.

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Sitting above the luxury Flannels' flagship store in Oxford Street gives the Sports Direct Group staff a physical connection to their customers, ensuring they remain firmly on the retail pulse. On arrival, a striking reception sets the tone of the HQ, with a bespoke desk, hints of red detailing and monochromatic surfaces. Throughout the entire space, polished and raw concrete walls, white gloss floors and digital screens provide a minimalist studio feel.

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Digital backdrops, light boxes, bright artowrk, hi-tech lighting and projections all have been included in the design of this workspace, creating interactivity. Movement and collaboration is encouraged through circular desks, sofas and reconfigurable work settings.

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The restaurant on the sixth floor serves fresh food all day, doubling up as a event space for product launches, catwalks and brand events with innovative moving walls.. Huge floor to ceiling windows open out onto a tranquil terrace and vistas over Oxford street.

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https://officesnapshots.com/2019/11/05/sports-direct-international-offices-london/