Workspace of the Week - Radio Flyer, Chicago
Gensler helped create playful and energetic headquarters to reflect the culture of this successful chicago-based toy company.
The playful energy radiating from Radio Flyer’s revamped headquarters is infectious. You’d never know that the American toy wagon company recently celebrated it’s 100th birthday. Gensler, the architect responsible for this stunning workspace, evidently used heritage, family and community as the core design focus. Everywhere you look there is a rich celebration of the Chicago business’s products, successes and staff (who are affectionately called ‘Flyers’).
Wagons, trikes and bikes have been delivering smiles for over a century, so the company’s brand has been immortalised in the colourful artwork, decorated ceilings and even designated fun areas such as the ‘play lab’. This imaginative product-testing area invites children to play in an open sky-lit area surrounded by acoustic murals.
Ensconcing the family feel in to the workspace, a 32-foot communal table enables co-workers to share ideas alongside their lunch. If ever employees need a boost of imagination they can wander down to the Heritage Area that displays stories, toys and nostalgic artefacts including the gasoline cans manufactured during WWII.
There could have been a danger of it looking like a museum, however Gensler avoids this by creating an abundance of innovative work space.
There is an employee line of sight at all times, whether you’re in the work pods, wellness zone, conference rooms or The Den (complete with sit/stand stations and configurable chairs).
A fluid workspace is key, as seen in Spacestor’s latest case study for Kantar TNS that utilised Snugglestor seating, Storagewalls and HotLockers to encourage staff to work wherever they wish. It’s clear that Radio Flyer has a refreshing and authentic approach to work. For more innovative ideas on how to create illuminating workspaces check out Spacestor’s projects.
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ARCHITECTURE & DESIGN